Responding to Vietnamese Brand Day

(BP Portal) - On April 20th was chosen by the Prime Minister as "Vietnam Brand Day". Every year to celebrate the anniversary of Vietnamese brand day, the Ministry of Industry and Trade sets out to organize the Vietnam National Brand Week with many practical activities. In 2022, the National brand Week will be launched in the country from April 18 to 24, 2022. It is the government's only specific, long-term and commercial promotion program aimed at promoting national image and brand through product brand. Thus, contributing to the development of foreign trade, enhancing national competitiveness and international brand value.

The Ministry of Industry and Trade shall propose to the Provincial/municipal People's Committees to base themselves on the local practical situation, to continue to coordinate and initiate propaganda on the local Vietnamese brand Day. Specifically building media products (video/clip, publications, documents, banners, etc.) to promote; carrying out articles, reporting and reporting on Vietnam National Brand Week activities; Organizing forums, conferences, workshops, talks on Vietnamese brands and other events./.